Archive for April, 2010

Inbound Marketing

Tuesday, April 27th, 2010

More and more companies are discovering that the old way of purely outbound marketing (cold calling, spamming, sending tens of thousands of flyers in the mail) is not very effective anymore. Let's face it: everybody is fed up with spam in their email, junkmail in their mailbox and so forth. ...

Facebook Page Creation

Wednesday, April 14th, 2010

Lately we get a lot of questions on using Facebook for business. Our recommendation is to setup a Facebook page. Pages can be about a business in general, a product or service. One of the advantages is that Facebook members can become fans without approval, more or less like the ...

MC Hammer: Role of Social Media in Marketing

Thursday, April 8th, 2010

Serial entrepreneur MC Hammer at the Stanford Graduate School of Business. The "Gold Rush" from the 1800's is back: there has never been a better time for entrepreneurs to start a business than NOW! All this is possible thanks to the new channels available to everyone: Social Media. Youtube, Twitter and ...